We build projects at the intersection of strategy, design, and human performance.
Over the last decade, we’ve built and supported projects in design, wellness, storytelling, and strategy.
We co-founded Studio Caramel in Paris, helped shape The Bridge Institute’s digital education platform, wrote children’s books, developed breathwork methodologies, and advised founders across sectors.
Our work expands across hotels and hospitality brands, mental health programs, circular fashion startups, health clinics, and creative organizations.
We also remain committed to community work through Rotary, Rotaract, and Live Love Beirut.
At the core, we explore how design, strategy, and human performance can build better worlds, one project at a time.
Your one-stop space to feel better mentally, grow stronger physically, and start or scale your business with clarity.
It all begins with you. Your mind, your body, and your courage to reach your full potential.
Elie Bassil - Founder
What we do
-
We support founders in shaping ideas from zero to one — transforming early concepts into structured, scalable ventures.
Our approach blends creativity, systems thinking, and market understanding to help entrepreneurs build with clarity and confidence. -
We work with companies and creative teams to define strategy, build frameworks, and set a clear path for growth.
From internal structure to brand evolution, we help teams make better decisions, faster. -
We design modern, AI-augmented strategies for visibility, credibility, and long-term digital impact.
Our method combines SEO, AIO (AI Optimization), storytelling, and content architecture to help brands grow organically and build authority. -
We help creators and brands build products that stand out, from furniture pieces and physical objects to educational programs and digital tools.
-
We design systems that help individuals and teams unlock clarity, resilience, and emotional capacity.
Our work blends somatic practices, breathwork methodologies (ELB emotional liberation breathing), mental training, and modern behavioral science to create meaningful internal and external change.
The Works
Our approach
Reflective
We start from the inside. Reflection is at the heart of growth, understanding how we think, feel, and respond.
Through self-awareness practices, breathwork, and emotional coaching, we help individuals and teams connect with their inner compass before taking action.
Analytical
Every vision needs structure. Strategy, systems, and evidence-based thinking guide how we design, plan, and execute.
Our analytical approach transforms ideas into clear roadmaps, bridging creativity with measurable results.
Worldly
Ideas come alive through context. We work across cultures, industries, and disciplines, from design and hospitality to education and wellness.
This worldly lens keeps our work grounded, relevant, and connected to real human experiences.
Breathwork | Business Strategy | Product design | SEO and AIO | and more.